Elvis Jesus & Co. Couture è un marchio inglese di moda pronta femminile
Un abitino del marchio
Elvis Jesus & Co. Couture è un marchio inglese di moda pronta, creato nel 1997 da Kurt Levi Jones (1968) e da Helen Littler (1969) dopo gli studi di moda. L’insolito nome deriva dal romanzo di Kinky Friedman Elvis, Gesù e Coca-Cola. I due creatori si conoscono in un club di Manchester all’apice della scena Acid House nel 1988. È da questa cultura giovanile, accoppiata all’imponente tradizione asiatica presente nelle città, che nasce il loro stile. Producono abiti in serie limitata, usando vecchi sari; abitini e top coloratissimi e spiritosi. Vestono una clientela di giovanissime, tra cui le cantanti pop di grido.
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