Modaprima è una mostra internazionale di maglieria e abbigliamento che ha luogo alla Fiera di Milano
Alcuni abiti in esposizione alla mostra
Modaprima è una mostra internazionale della maglieria e dell’abbigliamento. Viene organizzata da Efima e promossa da Moda industria, l’Associazione italiana degli industriali dell’abbigliamento e della maglieria. La manifestazione tradizionalmente ha luogo nei padiglioni della Fiera di Milano. Inoltre, ha cadenza semestrale, in dicembre e in giugno per presentare le collezioni autunno-inverno e primavera-estate. La mostra è rivolta al mercato dei grandi numeri. Per questo motivo permette, grazie alla programmazione anticipata degli ordini, il riassortimento dei capi. Oggi l’evento è curato da Pitti Immagine e il campo si è esteso anche agli accessori.
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