Marie Martine, boutique parigina tra le prime a promuovere il prêt-à-porter di lusso
Dannie Girardot presso la boutique
La boutique è fra le prime, nel 1952, ad adottare la politica del prêt-à-porter di lusso che già qualche grande sarto, come Fath, cominciava ad alimentare. La aprono i cugini Fred e Marcel Salem. Il successo è immediato e duraturo. Nel 1966, l’insegna Marie Martine furoreggia anche a Deauville. Successivamente, in pieno boom della moda pronta, la boutique abbandona la strategia della varietà stilistica di tono alto, per vendere solo le collezioni Escada.
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